Important to the public Essay Example for Free

Important to the public Essay The Gallup organization has surveyed American schools for the past 40 years. These surveys, carried over the years, have served as a mirror to reflect the country’s educational achievements, attitudes and perceptions held by various education stakeholders regarding the education system, and to serve as a pointer of reflecting the overall direction of the education sector. It should not be lost on us that the Gallup poll is not meant to be a rapid snapshot for public perception. Rather, the poll is conducted annually to provide all education stakeholders with some useful insights in tracking public opinion about the American educational system. Therefore, the poll is carried in the most straightforward and honest manner, with its objective set at accounting for how Americans perceive their public schools and the learning process. Below, I offer my reactions. Americans opinions regarding schools Being an election year in the United States, The question of who most Americans trust to run their schools could not escape the Gallup survey. I totally agree with the Gallup study that the democratic presidential candidate, Barrack Obama looks more responsive and supportive towards public schools than his challenger, John McCain. This is basically because of the policies that Obama want to institute in the education system. His comprehensive zero to five plan will offer the much needed support to young children and their parents in the United States. He has continued to emphasize early care and education for infants, and has promised to develop an Early Learning Challenge Grants to promote states to move towards voluntary, universal pre-school education. For positive transformation of Americans public schools to take place, the next American president must turn away from using business or political leaders in developing policies for public schools, to utilizing education leaders. To this, I can’t agree more since previous political leaders have been involved in legislating unpopular laws that harm the public schools instead of making the efficient. For example, the No Child Left Behind (NCLB) rule needs to be radically reformed by improving on its accountability schemes so that schools that need improvements are supported, rather than being punished. It is also true that most Americans believe that the federal government is still not doing enough to fund the public schools. Federal funds should be increased to maintain local public schools. However, there is a mix-up of issues in that Americans want educational leaders, state and local educators to be more involved in the running of the public schools but they do not want to shoulder the massive costs involved, preferring to request the federal government to meet the ever-rising educational budget. Here, I think that average Americans must be prepared to meet the accrued cost burden arising out of educational expenses (â€Å"Highlights†, 2008). Majority of the parents perceive their children in public schools to be well behaved. According to me, this is not the case. Discipline in American public schools is a matter of concern. Though the problem of lack of discipline is real, parents are more generally concerned with overcrowding at schools. Infact, during its lifetime, the annual Gallup poll of the public’s attitudes towards public school continue to point out that the most serious problem facing the nation’s educational system is lack of discipline. There are many grave concerns about the dangers and disorders of lack of discipline in school environments. These dangers involve cheating, drug use, insubordination, intimidation, and truancy. It is estimated that unbecoming behaviors in U. S. schools is directly related to nearly two million suspensions per year (â€Å"Highlights†, 2008). Average Americans continue to perceive community Schools positively. In the recent survey, 46 percent of the respondents assigned grades A and B to community schools, as opposed to 22 percent, who favored nation’s schools. I clearly agree with this finding. Morale and confidence, is quite low in most American’s public schools, and majority of the people interviewed believed that the Democratic presidential candidate, Barrack Obama, have the capability to remedy the situation by offering practical solutions to problems that have made the American public lack confidence in public schools (â€Å"Highlights†, 2008). Parents continue to carry in high esteem the schools attended by their oldest children. 72 percent of the parents said that their perceptions regarding the school attended by their oldest children were positive. The Americans attitudes and perceptions towards other public schools in Europe and Asia were even more positive. Almost a half of the respondents assigned these European and Asian schools grades of A and B, as opposed to the much lower grades they assigned to their nation’s schools. I totally disagree with this finding and believe that Americans schools are the best that there is in the world. My reflection is reinforced by the view that America receives more applications from foreign students, wanting to come and study in the U. S. If the system is poor, this could not be the case. Our students are competitive, and compare favorably to other students around the world when it comes to their creativity and problem solving skills. Two-thirds of all Americans are satisfied with the education standards set by policy makers. I agree with that assertion (â€Å"Highlights†, 2008). Important educational issues First, majority of Americans feels that it is important to re-organize the No Child Left Behind rule as it has outlived its usefulness. The NCLB Act of 2001 remade some federal programs that were aimed at improving the efficiency and performance of the U. S. public primary and secondary schools. This was to be achieved by increasing the accountability for schools, school districts, and states. Parents were provided with more flexibility in deciding which schools their siblings attend. The NCLB was aimed at increasing the educational standards, but not any more. It needs to be changed drastically, or abandoned in its entirety. In the latest Gallup survey, only 16 percent of the respondents said they can re-administer the NCLB legislation without valid changes. I totally agree with the concerns raised (â€Å"Highlights†, 2008). Another important educational issue is the School progress measurement system. An overwhelming majority of Americans would like the school progress to be measured, not by a single score as NCLB propagates, but rather by student’s improvement. Nearly 80 percent of the respondents believed that teacher grades, examples of student’s work, and teacher observations are the most dependable measurements of students’ academic progress. I totally agree with that assertion to do away with test scores in our education systems (â€Å"Highlights†, 2008). For American educational system to be globally competitive, a change in the belief system of average Americans must take place. Majority of Americans think that their education system is pretty bad and inferior. Everyday, we read in the media about the poor performance of our nation’s schools. But the problem may not even lie with the schools. Children must be trained to achieve more in their schooling to be able to be competitive in the globalized market (â€Å"Highlights†, 2008). Another important educational issue that needs to be addressed is the use of standardized testing. According to experienced teachers, standardized testing lacks in quality as it only works to produce simplistic results that are embraced by policy makers as indicators of excellence. Teaching techniques need to be looked into, and if possible, overhauled. To prepare the children of tomorrow, we need to move away from standardized testing and integrate into our learning institutions some student-centered learning processes (â€Å"Highlights†, 2008). Poll results and future planning by public educators First, it would be the challenge of the incoming president to develop a more broader vision of learning and performance, while greatly expanding opportunities to run and raise educational standards. The incoming president needs to increase federal budgets for public schools to effectively meet the costs incurred by school administrators (â€Å"Highlights†, 2008). Public educators must also come up with national strategies and policies that would enable the Americans change their belief system, that there is a bad system of education. If such a belief is changed, educators can achieve much in guiding the education system in America. Also, public educators must plan on how they will change the education system from using standardized testing procedures which narrows the students’ desire and imagination, to a more student-centered approach that will free the student and make him enjoy the learning process. All education stake holders must ensure that they come up with strategies that preserve the relevance of education in our learning institutions. Students should not be taught just to pass examinations. They need to be taught how to utilize that education to take care of themselves (â€Å"Highlights†, 2008). In future, education stakeholders must come up with ways of increasing their funding base instead of relying on federal government’s alone. This can be achieved by developing networks and partnerships with other organizations. Education stakeholders need to realize that financial incentives are much needed if the problem of inadequate staffing is to be effectively dealt with. Educational policy makers must from now rely on the expertise of educators while drawing and formulating national education policies, instead of relying on business leaders. Marked improvement in the education system will be reflected if some or all of the above issues are addressed. Reference Highlights of the 40th PDK/ Gallup Poll. (2008). Retrieved October 21 2008, from http://www. pdkmembers. org/members_online/publications/e-GALLUP/kpoll_pdfs/pdkpoll40_2008. pdf

SWOT Analysis of Danone UK

SWOT Analysis of Danone UK EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healthy food and part of a healthy lifestyle. Some modifications were made in the currents marketing strategy, which include modifying the current target market for both brands. These brands have the potential to make Danone UK Limited the market leader in the United Kingdom. 1. DANONE: THE PROBIOTIC BRANDS; THE PRESENT AND THE FUTURE. Danone UK limited, is a UK based subsidiary of the French company group Danone, which has its organizational headquarters situated in France. Danone UK is into the production and marketing of dairy products and water. Most of group Danone brands are household names in the United Kingdom and internationally, and they include the probiotic dairy brands; Activia and Actimel (DATAMONITOR, 2009). The dairy division of the Danone group, is a leader in the production of dairy products worldwide, and presently holds about 22% of the dairy products global market share (DATAMONITOR, 2009). Group Danone has different subsidiaries in varying countries and each brand has a unique attribute and name that appeals to the region or country where they are marketed. 1.1. SWOT ANALYSIS The strength, weakness, opportunities and threats that are currently influencing Danone UK are highlighted in the table below. Table: 1 STRENGTHS Health conscious company Innovative Products and marketing Customer oriented Research focused WEAKNESSES Lack of long term planning uncorroborated claims OPPORTUNITIES Health consciousness among populace Growth in awareness on digestive health Probiotic bacteria awareness THREATS New entrants Increased competition Stores own brand Increase in cost of milk and production Consumer unawareness on benefits of good bacteria Government regulation on health claim of probiotic brands 1.2. PEST ANALYSIS GRID The grid below highlights some of the factors that affect the market presently and therefore gives an idea on the way forward in the present market environment. Table 2: POLITICAL ECONOMIC SOCIAL TECHNOLOGY Government debt Recession Unemployment Trends in Research Government policy Research sponsorship Advert withdrawal E-commerce Cold weather New technology Migration 2. MARKET ANALYSIS: UK YOGHURT MARKET The UK yoghurt market comprises of the spoonable yoghurts (pots), drinkable yoghurt (drinks) and tube yoghurts. (Mintel Oxygen, 2009) The market share value of the drinking yoghurt has seen a decrease in recent years as more people turn to more healthy option of yoghurt products that more often come in pots and tubes; the tube yoghurt is more attractive for children as parents can pack it into lunch boxes for them, thus this area has also seen a significant growth in recent years. The pots yoghurt market saw an increase in sales as they offer fewer calories and some come with health claims that lead to an increase in sales, the most active category in recent time has been the probiotic or healthy yoghurt category (spoonable) (Euromonitor,2009). Development of new products and increase in sales in some categories of the yoghurt market have mostly been due to health issues, as the behaviour of consumers suggest that they prefer a healthy lifestyle and also love to indulge, thus the development of new products that offer both a healthy and indulgence option. This trend has lead to the improvement in performance of the yoghurt market generally, in comparison to other desert options. The yogurt and Fromage Frais (pots and tubes) currently hold about 15.60% of the dairy market share in the UK (Data Monitor, 2009). The pots and tubes are the best performers in the market, and they hold about 85% of the market share, while the drinking yoghurt has been largely affected by competition from other markets that offer or claim to offer a more healthy option in form of drinks e.g. smoothies and fruits juices (or soft drinks). 2.1. MARKET SEGMENTATION Majority of the market share for 2008 as seen above was held by top manufacturers which include Muller, Danone and Yoplait. Supermarkets own brands are gradually gaining a large percent of the market share, with other brands constituting about 27% of the total market share. The probiotic yoghurt brands of Danone UK are doing well in the market currently, and account for about 19% of the UK yoghurt market share. 2.2 COMPETITOR ANALYSIS Muller dairy UK is Danone UK main competitor and the current market leader. Muller has being the market leader for a while and they function across the entire yoghurt category. Some of the Muller brands are not doing so well in the market, with some consumers perceiving it as too sweet and unhealthy, but with recent brand repositioning, re-launches and new products introduced in the market they are able to continually hold onto the number one spot. Weakness: The major weakness of the Muller brands is that consumers still perceive them as unhealthy, as they usually have high sugar content (Mintel Oxygen, 2009). 2.3 COMPETITIVE ADVANTAGE: Danone Has exclusive patent on the friendly bacteria (Lactobacilli casei Imunitass) used in addition with other bacteria in Actimel. All probiotic brands by Danone are considered healthy, hence the first choice for consumers who prefer a healthy way of life. 3. BRAND POSITIONING Probiotic yoghurts contain live bacteria that positively aid the consumers digestive system by improving microbial balance in the intestine. The probiotic brands Actimel and Activia are in the spoonable (Activia), drinking (Actimel) and the healthy option categories. In comparison, some major competing brands are perceived as unhealthy with great taste and very sweet e.g. Muller brands are perceived as unhealthy due to the sweet taste and the fact that the brands are positioned as all day snacks (Euromonitor , 2009). PERCEPTUAL MAP Healthy Actimel Activia Muller Vitality Poor taste Great taste Muller Light Unhealthy 3.1 ACTIVIA Activia is in the class of spoonable yoghurt (pots), and is in the healthy brand category. It contains the probiotic bacterium (friendly bacteria) that helps in improving the functions of the digestive system. Activia comes in fat free and low calorie flavours that consumers see as a great benefit; thus Activia has seen a rapid increase in market share since its launch in 2002, and it is one of the best performers in its category due to innovation which comprises health benefit and indulgence (Mintel Oxygen, 2009). It has a wide range of flavour in packs of four and eight pots and recently it has been proposed to introduce single pots for people with a busy lifestyle or people on the go. 3.2 ACTIMEL This is in the drinking yoghurt category, and contains the probiotic bacteria L.casei Imunitass; its main function is boosting and providing support for the immune system. Actimel has 13 different varieties, and 4 have zero percent fat content. Actimel aids the bodys immune system by fighting off germs when consumed on a daily or regular basis (Danone, 2009). 3.3 BRAND PERSONALITY GRID The consumer perception of Activia and Actimel are highlighted in the personality grid below (Table 3 and 4). ACTIVIA PERSONALITY VALUE BENEFIT ATTRIBUTE Physically fit Quintessential Indulging Wide variety range Healthy Innovative Convenient Handy Delightful Trustworthy Rich taste Relieves bloating Reliable Variety ACTIMEL PERSONALITY VALUE BENEFIT ATTRIBUTE Healthy Nutritious Boost immunity Wide product range Tasty Trusted Rejuvenation Different flavours Immunity Reliable 4. TARGET MARKET AND STRATEGY: THE PRESENT AND THE FUTURE Target Market Activia Women ACTIMEL Senior citizens Adults Rest of population 4.1 MARKETING STRATEGY (PRESENT SITUATION): The Probiotic brands are currently marketed as health beneficial products, with the emphasis on â€Å"good bacteria†, and the need to see the brands as part of a healthy way of life and not just as a snack. 4.2 ACTIVIA The current marketing strategy for Activia focuses solely on women and it was put in place in response to consumer demand for healthy products. Activia is positioned as an indulgent healthy food that helps women in reducing the feeling of being bloated especially after meals, and also aids in regulating the function of the digestive system. In a recent advert a woman is seen feeling more physically fit and flexible after having a pot of Activia. An interactive website has also been set up for Activia and the content is specifically for women as it gives them health tips and encourages them to share their story on the benefits of Activia. The website has a health based outlook that further reinforces the fact that Activia is a healthy brand. (Danone , 2009) Adults on the go are gradually being included in the current strategy, with the plan to introduce single pots of Activia (Mintel Oxygen, 2009). 4.2.1 DRAWBACK This strategy targets only the women in the population, and in some ways most women in a particular age demographic i.e. 25 and above. Although this strategy has been successful so far; what steps can be taken to prevent the present segment of consumers from shifting loyalty to a brand that is healthy, of good quality and is priced lower. What can be done to increase the present target market, as large segments of the population which include children, active adults and the elderly have not been included in this strategy. 4.2.2 MODIFICATION As manager of the probiotic brands of Danone UK Ltd, I will increase the target market to include families and the elderly. The family market will include children and men, while the elderly include men and women from age 55 and upwards. This segment of the population (55+) is going to see a rapid increase in sales and market share in the future as the population ages, and with the right marketing mix of price, distribution and place, this target segment offers great potential of growth for the future of the market (Mintel Oxygen, 2009). The family segment will come with a rebranding option that will target the women who have families. As women do most of the household shopping, when they buy Activia for themselves, they will have no option but to buy for their families. More flavours and packaging should be introduced to appeal to children and their parents. The current marketing strategy for the women consumers also have to be continued and improved to make the customers remain even when offered cheaper varieties, and to do this, loyalty programmes have to be introduced i.e. where consumers gain points for each pack of Activia bought. Although this might seem expensive for the company at the start of the program, as it has to be in conjunction with supermarkets, but in the long run it will be advantageous as we would have gained a loyal customer base. The present website also has to be improved to include healthy recipes tips as women love to cook healthy for their families. An interactive educational website should be introduced for children; activities on the website can include opportunity for children to pick their favourite Activia flavours, competitions that will include one where kids get the opportunity to mix different fruity flavours and submit their entries online, with opportunities to win prices. When children are loyal to their favourite brand (Activia) parents will have no choice but to also become loyal, in that way we also get families to be consumers of the Activia brand. Thus our market share will see an increase that will come from this segment of the population. 4.5 ACTIMEL The current marketing strategy for Actimel is capitalising on the immune system boosting characteristic of the probiotic bacteria in the drink and also the claim that it improves the body capacity to combat stress for people with busy lifestyles, through the action of the bacteria in the gut. In recent times, the company has also aimed to encourage the use of Actimel by patients in the hospital as a recent study shows that Actimel has the capacity to aid patients fight off infections. Advertising and promotional activities by Danone on Actimel has helped to boost the image of this brand by placing it as a brand that supports active lifestyles and is also healthy. 4.5.1 DRAWBACK An advert for Actimel was recently banned by the Advertising Standards Authority (ASA), that the claims made by Danone on Actimel (that it boosts the natural defence of children) were not supported by sound scientific evidence (BBC, 2009); a few consumers will brand Actimel as untrustworthy. To restore the image of Actimel, scientific evidence that proves that it helps boost the natural defence of children has to be peer reviewed before publishing. Although some health professionals have said it improves immunity, this has to be reinforced so the customers can have trust in the brand. The target population for Actimel has to re-defined, as it is currently vague (covers the whole segment of the population). 4.5.2 MODIFICATION The target market for Actimel has to be clearly defined, as it seems to target all the members of the population at the moment. The population has to be segmented, and each segment given a definite strategy and marketing plan that is specific for it. The proposed target market will be segmented as shown in fig 4. There is a lot of potential in targeting the elderly and hospital patients, as they need things to help boost their immunity, and Actimel can perform that function, hence there is an opportunity of growth here. The current market strategy of positioning Actimel as a healthy lifestyle choice is great, and will work well with all segments of the population especially the adults with an active way of life. The brand should be repositioned in the children segment, as the problem with the advert can affect sales that are generated. Thus positioning it as a healthy option for children, that offers the benefit of friendly bacteria, with proven scientific studies will enable Actimel regain the trust of consumers from this segment of the population. 5. CONCLUSION Actimel and Activia have been doing well so far in the UK market, and have the potential to do better in the future. The current marketing strategies for these two brands need to be improved on. The segmenting of the target population for Actimel will give a clearer view of the market strategy put in place to enable it gain more market shares from competitors like yakult and Muller vitality. The target market for Activia will need to be expanded in order to enable Activia gain market shares in the mainstream yoghurt market. It is perceived as a healthy brand, thus it has the potential to get more market share if the target population is increased. In the future the customer base of Activia and Actimel will remain loyal as loyalty schemes will be introduced to enable them stay faithful to the brand as long as the option of indulgence and healthy living at the right price is offered. New flavours that will keep consumers interested and innovative products will definitely make and keep Danone as a leader in the UK yoghurt market. References BBC. (2009, October). Healthy yoghurt advert banned. Retrieved December 1, 2009, from News Website: http://news.bbc.co.uk/1/hi/uk/8305918.stm Danone . (2009). Danone Activia. Retrieved December 29, 2009, from Your digestive health matters website: http://www.danoneactivia.co.uk/ Danone. (2009). Actimel L.casei Imunitass. Retrieved November 30, 2009, from How Actimel Can Help You: http://www.actimel.co.uk/Benefits/Default.aspx Danone UK Ltd. (2008). Danone. Retrieved November 30, 2009, from About Danone Mission Website: http://www.danone.co.uk/mission.htm DATAMONITOR. (2009). GROUPE DANONE. London: Datamonitor. Euromonitor . (2009). Yoghurt United Kingdom. London: Euromonitor International. Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Market Share and Product Positioning website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332#hit1 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Segment performance website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332?select_section=460331 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 28, 2009, from Table of content website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460331?select_section=460345

For Every Action There is a Reaction in Macbeth Essay -- Macbeth Essay

William Shakespeare’s play Macbeth tells the story of Macbeth, a loyal and brave nobleman who lives in Scotland, with his wife Lady Macbeth. At the start of the play, Macbeth (a general in the army of King Duncan, originally thane of Glamis, then thane of Cawdor, and later King of Scotland) takes three prophecies from three atrocious witches. The first witch says, â€Å"All hail, Macbeth! hail to thee, thane of Glamis† (1.3.48). The second witch says, â€Å"All hail, Macbeth! hail to thee, thane of Cawdor† (1.3.49). The third witch tells us the final prophecy and she says, â€Å"All hail, Macbeth! that shall be king hereafter† (1.3.50). This is where the whole play unfolds with Macbeth knowing that he will become King in times way, and so forth he begins his way to becoming king with later on in the play as he murderers the King of Scotland, King Duncan. He eventually kills many others such as Banquo, Lady Macduff and her children, which later on in the play everyone caught on to why Macbeth killed the innocent, and is to why everyone retired away from his power, went against him and killed him. Macbeth’s death would be considered a â€Å"Poetic Justice† in the play Macbeth. The outburst of Lady Macbeth’s death for taking out a suicide would as well be considered a â€Å"Poetic Justice† in the play. But the wicked from them all, the three witches do not suffer in any way and do not take any punishment for their acts. The degree of â€Å"Poetic Justice† found in the play of Macbeth is acceptable and would be at a completion of 85%. The first to be mentioned in my introduction paragraph right above is the one and only Macbeth. The first malevolent decision by Lady Macbeth and Macbeth was to kill King Duncan. With King Duncan ... ...ld be when Macduff slaughters Macbeth and Malcolm is put back in the honour of the throne and is called King of Scotland. So, therefore, the witches are just as guilty for the events that place, but yet they suffer no punishment for it. The only people in the whole play that have done wrong have been either murdered or have committed suicide but the witches. I left my degree at an 85% for the reason that the witches were not punished in the act of justice but just left alone. Reason being is because no one but Banquo and Macbeth knew of them which are how they played the whole game invisible to their own power. Whether or not that poetic justice is served to all, it did serve to the biggest treats in the whole play; Macbeth and Lady Macbeth. Works Cited "Justice in Macbeth." 123HelpMe.com. 13 Jan 2016 .

Manpower v. Monster :: essays research papers

The two job based Internet websites I choose to research were www.monster.com and www. manpower.com. Monster.com claims to be the largest and most comprehensive job search engine on the World Wide Web. Jeff Taylor, who is the CEO, founded the company in 1994. Monster.com is a public company and is traded on the NASDAQ under the ticker symbol (MNST). The company also has twenty-three sites in countries around the world. Monster.com’s website is very user friendly, it is very easy to navigate through the site to find what you are looking for. One of the great benefits about Monster.com is their career advice section. The section provides job seekers valuable information such as, resume tips, interviewing tools, expert advice on salaries in different careers, message boards for networking with employers and others job seekers, and also relocating tools such as moving advice and home mortgage quotes. Furthermore, Monster.com also provides specialized advice and job searches in different industries from healthcare to government positions. Also, Monster.com provides job searches for special interests such as military and volunteer work. One of the many things that I find interesti ng about Monster.com is that they offer free fax numbers, free newsletters regarding current issues/news on different careers, a print center to make business cards, letterheads, and even address labels where as Manpower.com does not provide these services. Monster.com does allow users with current accounts to post resumes on the website for potential employers to search. I performed a mock job search and was impressed by not having to register to just search the database where as many companies require setting up a username and password just to search. Monster.com allows job seekers to perform simple or advanced job searches, where you can enter key words, wage options such as, hourly or salary, or specific city locations to narrow your search. Another great advantage I believe that Monster.com has over Manpower is their Monster Learning Center where the public can find degree programs at local college and also online universities. Manpower.com was established in Milwaukee, Wisconsin in 1948. Manpower is considered to be the world leader in the employment services industry. The company provides permanent, temporary and contract recruitment, training, financial services, and organizational consulting to businesses as well as job seekers. Manpower has offices in Canada, France, and the United Kingdom. There are 4, 300 offices in 67 different countries and territories with 27, 000 employees worldwide as of 2004.

Don Cherry :: essays research papers

Don Cherry, born and raised in Kingston Ontario, is known for his openness, often debatable and always amusing commentary. Mr. Cherry can be seen weekly during the National Hockey League season. He has a segment during the first intermission, every Saturday on CBC's Hockey Night In Canada called the Coach's Corner. Don grew up playing hockey, for he was playing in the OHL by the time he was 17. Unfortunately, Don never made it big, but he managed to make his way around the minor league system for a good 15 years. He played a few games in the NHL, attended many training camps, but nothing to brag about. But, that is where Don is different, for he will brag about his days on the ice. He will let every one know about his toughness, grit and determination. After his days as a minor league player, Don was hired on as the head coach for the Boston Bruins, where he experienced much success including a coach of the year award in 1976. It was in 1984 where Don found his true calling though, for it was that year where he accepted a job on the popular Hockey Night in Canada. Don's first controversial television interview came after the 1986/87 World Junior Championship game, in which Canada and the Soviets had an unbelievable brawl. Don condoned the on-ice violence, and that it what he believes in to this very day. Now it is almost as though every Saturday night, Don has something new and controversial to say. It is for this reason that large numbers of people tune in for the first intermission to see Coach's Corner. Don has been very open with his dislike for European hockey players, especially Russian's. Don is the owner of the Mississauga Ice Dogs of the OHL, and he does not have one European player on the team. Don has also been very open with regards to fighting in hockey. He has stated time and time again that fighting is part of hockey, and for this he has been criticized greatly. This is an example of one of Don's many great qualities. Don Cherry's best quality is the fact that he has the ability to say what he thinks, and say what he believes. For example, during the last Winter Olympics in Nagano, Premier Bouchard of Quebec complained that the Jean Luc Brossard carried a Canadian flag instead of a Quebec flag.

Perils of Indifference Rhetorical Analysis Essay

At the end, and the start of a new millennium, or world has witnessed both atrocities and amazing displays of human compassion. In The Perils of Indifference Elie Wiesel successfully portrays his thoughts by applying anaphora’s, and the distribution of both ethos and pathos. Throughout his speech Wiesel repeats the word indifference quite often. An anaphora is the repetition of the same word or group of words in the beginning of successive clauses. â€Å"To be indifferent to that suffering is what makes the human inhuman. Indifference, after all, is more dangerous than anger and hatred.† Expresses the true emotional depth of the Holocaust by creating a mental picture of one having gone through pain and torture and have no emotion. By speaking with the appropriate pauses and tone, Wiesel’s audience felt what he was trying to convey. The display of pathos in his speech grasps the reader with the vast emotions and personal descriptions of his torment and others demise. â€Å"You fight it. You denounce it. You disarm it.†, is the rebel like feelings the prisoners continuously expressed. Finally ethos deals with credibility. Wiesel not only lived during the Holocaust, he survived it. He fought alongside many other Jews for their survival. He gives detail on and about his friends and family stationed at the camp with him. Wiesel goes in depth with the horrid memories he and many others endured. The Holocaust was like Hell on earth. During this era millions of Jews died for their beliefs. Wiesel has relived his experience multiple times in his book Night and his speech The Perils of Indifference. He uses anaphora’s and both ethos and pathos to successfully convey his thoughts and meanings of the Holocaust.

Engage in personal development in health

Engage in personal development in health, social care or children's and young people's settings (SSH 32) Outcome 1 1 _ Wealth my role as a support worker It Is my duty to support an Individual to complete everyday tasks. This can be activities such as food shopping. House chores, preparing food and drinks, making and attending appointments, attending college or day centre facilities, or participating in clubs for people with special needs.I have a responsibility to ensure the activity is achievable for the client and that I am roving the right support to achieve this. 2. As a support worker I have a duty to adhere to the codes of practice set out by my employers and also to ensure I adhere to the regulations set out by law. National occupational standards (NOSE) ensure I give the appropriate support and care to an individual. Outcome 2 1 . Reflective practice means thinking about and evaluating what I do and discussing any changes which could be made.Thinking about how I could have d one something differently, what I did well and what I could have done better. It also means reflecting our own values, beliefs and experiences which shape our thoughts and ideas. By continuously evaluating my performance I am able to ensure I am providing the expected level of service set out within the company's guidelines. 3. Everyone has different values, beliefs and experiences. We are more likely to be friendly and welcoming to people that share the same values and beliefs as us and less friendly to those that do not.However within my role it is expected that I provide he same level of care to every individual. Identifying your own beliefs and values will enable you to be aware of your reactions to others and enable them not to impact on the way you work. This is an important part of personal and professional development. Outcome 3 1 . Codes of practice are put in place to enable you to understand your role and your responsibilities. Care plans are in place for each individual and the support I am required to provide is person-centered.I have a duty to ensure I am aware of each individual's needs and to highlight any area I believe needs refocusing. Training ensure I adhere to regulations set out by law and the policies and procedures in place adhere to the current NOSE guidelines. Outcome 4 1 . Planning and reviewing my development usually takes place during planned supervision with my manager and my yearly appraisal. However I can approach either of my team leaders if I believe I require further training that is relevant to my role, they will speak with management on my behalf.Outside sources of support such as care managers, learning disabilities team or ICQ may also highlight areas they feel further training is required if it is relevant to an individual I am to provide support too. Outcome 5 1 . Attending training courses has enabled me to provide a level of care that is specific to the needs of the individual I am providing support too. During team meetings we may discuss service users and their needs. If a colleague has found something that works for them they will highlight it and it may be something I can use when working with that individual.